Come Join the 1%
All it takes is $1
The 1% Campaign, hosted by Civil Art and Elio Kennedy-Yoon, is a social media–driven fundraising initiative inviting Asian American communities and allies to become the 1% by showing up for and supporting Asian American initiatives. Inspired by the reality that Asian Americans make up 17% of New York City’s population — roughly 1.5 million of 8.8 million New Yorkers — yet account for only 1% of reported cultural engagement, this campaign reframes 1% as a call to action rather than a statistic.
Your contribution will help to produce Luminous Path, a major fundraising exhibition produced by Civil Art this summer at Rockefeller Center, while also ensuring your name becomes part of the project through publication in a future book.
From May 11–June 12, 2026, every donation of $1 to Civil Art will be listed as a donor on Civil Art’s public website. Donors’ names will also be printed in a physical exhibition catalog when it is published in 2027.
Donate $1
via Cornerston
Feeling a little more generous? Donate $10 through our sweepstakes enter for a chance to win one of 25 prizes!
25 prizes. 25 winners. $4,000 total prize value! You’re eligible to win multiple prizes. (Must be paid through KapKat to be eligible)
See Prizes Below
Kith TaylorMade Stealth Plus Carbonwood Driver (Stiff/10.5)Value: $599
Kith Kithmas Stocking Holder Value: $195 (x3)
Established in 2011 in New York City, Kith is a lifestyle brand and specialty retailer that offers seasonal collections of men’s, women’s and children’s apparel, accessories and footwear through a distinct lens of personal storytelling. Kith embodies a multi-faceted lifestyle, with uncompromising detail to fabrication and design. Led by Founder, CEO and Creative Director Ronnie Fieg, the brand is known globally for evoking nostalgia from a dynamic point of view and working closely with a carefully selected set of best-in-class collaborators.
The Kinnect Foundation, established and operated by Kith, is a non-profit devoted to creating positive change through education, community and social impact.
Platinum Product Line Samples (2 Seriums, 1 Moisturizer, 1 Eye Cream, 1 Beauty Reset)Value: $525
e: $Ionized Oxygen Infuser: $135
Le Mieux Cosmetics, founded in 2004, stands at the forefront of skincare innovation, offering results-driven, scientifically advanced solutions tailored to individual skin concerns. Renowned as "The Serum Authority," our award-winning products—from serums to moisturizers—are crafted with premium ingredients, cutting-edge technology, and innovative delivery systems, all while remaining cruelty-free. Embracing customization, we pioneer the use of multiple molecular weight hyaluronic acid and growth factors, setting new standards in the industry. As a vertically integrated company, Le Mieux formulates and manufactures all skincare products in-house, ensuring meticulous quality control and the highest standards of excellence. Trusted by med spas, physicians, and A-list celebrities, Le Mieux continues to redefine skincare. Join us in our mission to provide the best in skincare.
MUJI is a Japanese global lifestyle, household, and clothing retailer. Our design ethos is rooted in simplicity, purpose, and thoughtful restraint to create products that enhance everyday living with functionality, quality, and timeless design.
ELOREA is a fragrance brand inspired by Korea’s rich and storied culture. Derived from Elements of Korea, the brand was created to expand Korea’s global influence through unique and beautiful scents. Creatively balancing culture with modern aesthetics and an uncompromising pursuit of quality, integrity, and originality. The soul of a fine fragrance is born from the highest quality of ingredients. The brand is committed to sourcing and utilizing the finest collection of key ingredients from Korea to create our products. The ELOREA team is dedicated to the unique Korean concept of Jeong (정), the pursuit of collective social responsibility within all of us.
Korean Tiger NecklaceValue: $265
LOUPN's clean jewelry design go with any look and level up on the daily. We are third generation jewelers offering Korean sterling silver rings, earrings, bacelets, and necklaces.
HELENA WANG is a New York-based fashion brand where soft power meets timeless elegance. The emerging designer stands out for her healing intention in clothing, sustainable production in NYC, and innovative textiles like rose fiber.
Nudibranch is a Korean-Spanish restaurant with thoughtful small plates, juicy wines in a modern chic space in the East Village. Two-hour, hands-on cooking class with chef Jeffrey Kim on making kimchi at Nudibranch. You’ll learn about the dish’s history, how to pair it, and, of course, how to make it yourself. Then, enjoy it with a meal of crispy porchetta ssam. The winner will have the choice of joining the July 21 or August 4 class.
A signature head spa designed to relax the scalp, body and mind. Offering deep restoration and calm amidst a busy lifestyle. Lemi Office is a premium hair and beauty salon designed to help every client discover their unique beauty through new styles. Lemi aims to combine the latest hair trends with personalized styling to bring out every client's individuality and confidence.
A trendy Korean Sool-jip (술집) and drink spot that captures the sophisticated energy of Seoul's nightlife. This Midtown destination offers a curated drink menu alongside delicious, creative dishes.
Established in 2011, this Korean casual gastropub redefines traditional flavors with a modern street food twist in a chic, welcoming space.
Candle + Mug Set
$55 (x5)
A studio devoted to tattoo and piercing, surrounded by contemporary works, objects, and the presence of a café that shapes the atmosphere. Here, every gesture is intentional, each piece created with precision, care, and imagination. The experience extends beyond body art into a world where form, design, and expression exist as one.
Maison Mono is less a destination, more a state of mind.
Opened in 2024 by the acclaimed team behind C as in Charlie, Kisa is a transportive homage to the classic Korean "driver’s restaurants" (Kisa Sikdang) of the 1980s. Located on the bustling corner of Houston and Allen, the Lower East Side space blends retro nostalgia—vintage TVs and coin-slot coffee—with refined hospitality. Restaurateurs David JoonWoo Yun, Steve JaeWoo Choi, and Yong Min Kim bring their distinctly warm hospitality approach to Kisa as a nostalgic tribute to the beloved Kisa Sikdang, serving an comfortable Baekban (home-style) menu of hearty, nutritious meals originally designed for taxi drivers on the move
Donations generated through the 1% Campaign will go towards the production of Luminous Path, a marquee fundraising exhibition at the Rockefeller Center, benefiting emerging API artists and Asian American youth living in or near the poverty line.
Luminous Path marks the third iteration at the Rockefeller Center, advancing goals of cultural engagement, curatorial innovation, and community impact through exhibition programming. The collaboration creates a platform where art acts as a catalyst for cultural empowerment, community building, fundraising, and cross-sector collaboration.
Luminous Path20 Rockefeller Plaza, New York, NY 10020
June 18–30
Curatorial Committee: Aleesa Pitchamarn Alexander, Carla Shen, Kathy Huang, Peter Kahng, Ho Jae Kim
Public Engagement Programming: Public Access Campaign, Youth Educational Walkthroughs
Beneficiaries from the Fundraising Exhibition Sales: Civil Art + Apex for Youth
Luminous Path20 Rockefeller Plaza, New York, NY 10020
June 18–30
Curatorial Committee: Aleesa Pitchamarn Alexander, Carla Shen, Kathy Huang, Peter Kahng, Ho Jae Kim
Public Engagement Programming: Public Access Campaign, Youth Educational Walkthroughs
Beneficiaries from the Fundraising Exhibition Sales: Civil Art + Apex for Youth